Basically ... ideals should exist and should be the goal to be obtained ... The quest for ‘god in a cup’ therefore, is both a philosophical and a deeply spiritual quest. It is the idea that because I can imagine the perfect cup it must exist.
At Essence you will find a melting pot of coffee drinkers, all with one thing in common: the simple pleasure of a coffee, offered how they like it. With cream, or without, brewed or an espresso or a pour over; presented as a latte, or flat white; a chemex or a brew. The common denominator is a life share with others all drinking a cup of coffee from the best possible beans in a manner they enjoy.
In case you didn’t know, Essence of Coffee is an ‘essential’ service. When life is ‘normal’ the coffee house can be taken for granted, but it is always there, unpretentiously supporting life, the universe and everything in it.
But when the vagaries of life attack, you know, the car has a flat tire, the dog bites the cat, the neighbor mows the lawn too early or the world gets shut down by a corona virus, that’s when the coffee house becomes a beacon of light.
A bunch of old timers came into Essence for their morning coffee. These dudes were the real deal. In Australia we’d call them ‘fair dinkum’ South Dakotans. You know what I mean, the guys who probably grew up kick-starting tractors...
Which brings me to my point… damn good coffee… life is too short and finding good coffee, among other things, is worth the journey.